Organisational Stakeholders

All organisations have a number of stakeholders that need to be considered when working out a strategic plan. The main stakeholder is the customer who could be a private buyer or another organisation. The general concerns of a customer are quality, price and timeliness of the product or service that is being bought. If the organisation is a supplier then there is pressure to meet these concerns and do so in a profitable way, or within spending limits of the organisation is in the public sector. Since there are many different customer preferences this enables suppliers of goods and services to produce competition around them. A competitor is another stakeholder in the business as they are affected by the actions of an organisation that they are in competition with. Competitors can be classed as indirect stakeholders and do differ from direct stakeholders.

It can be said that the direct stakeholders include customers, shareholders, creditors, employees and suppliers. Indirect stakeholders include the community, competitors, the stock market and the government.

All the stakeholders have a role to play in company strategic planning and you need to be able to identify the organisations stakeholders, both direct and indirect, to ensure that the strategy is most effective.

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